What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Non-collegiate and Alumni

Operating in spaces beyond college athletics.

Beyond college sports.

Our brand activation opportunities expand outside of collegiate athletics. We maintain strong partnerships with the NFL Player’s Association, National Basketball Players Association, MLB Players Association, and the PGA TOUR among others. Put our resources and connections to work for your brand’s image.


Top Golf teams up with The PGA Tour

The Brandr Group has deep roots in golf and the PGA tour, including our work to support Top Golf inclusion in the PGA Tour Video Game. TBG's expertise in licensing, brand activation and digital sports marketing helped to make Top Golf an immediate hit within the game, which has been expanded since launch and continues to grow.

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The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director, Licensing and Brand Management
University of Missouri

During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing
Michigan State University

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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