What is NIL?

NIL stands for Name, Image, and Likeness, and refers to the rights of college athletes to profit from their own personal brand and likeness through commercial opportunities like endorsements, sponsorships, and social media content creation.

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Brand Activations

Using our resources to create one-of-a-kind marketing campaigns and experiences for your brand.

Unrivaled brand activations.

The Brandr Group's expertise enables brands to unlock the full potential of student-athlete NIL (Name, Image, and Likeness) and university IP (Intellectual Property), strategically harnessing these powerful assets to boost the value and impact of marketing initiatives. Our partners mean it when they say this is "NIL done right".


Hally Hair Activation

Hally Hair partnered with twelve student- athletes from the University of Tennessee, the University of Georgia, and Louisiana State University NCAA softball teams. The student-athletes were captured in official team gear, highlighting their game-day preparations and incorporating Hally Hair's temporary hair color, Shade Stix, throughout the SEC Softball Tournament.

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On the first day of the campaign, Hally Hair recorded four million social-media impressions and a 56% week-over-week jump in sales on Amazon," according to Ms. Winokur, who said the company is now in talks with at least 25 other schools about similar deals."

Kathryn Winokur

Hally's CEO
Wall Street Journal, March 4, 2023

The Brandr Group has a been a great partner for Missouri. Not only do they make the co-branding NIL licensing process much easier to manage, they always keep the student-athletes top of mind to get them the best opportunities available."

Sonja Derboven

Director of Licensing
Michigan State University

During the ever-changing, complex stages of Name, Image, and Likeness, The Brandr Group continues to be a trusted business advisor in the group licensing space, supporting Michigan State’s goals of providing tools, opportunities, and education to position Spartan student-athletes to maximize their earning potential."

Erika Austin

Director of Licensing, Michigan State University

Since partnering with Brandr to help our student-athletes navigate the new Name, Image and Likeness (NIL) landscape, we have been nothing but impressed with the level of service and expertise that BrandR has provided. They have helped us provide our student-athletes with the resources and tools they need to navigate this new era of college sports. BrandR has provided guidance and support to our student-athletes so they may make informed decisions and take advantage of the many opportunities available to them."

Lonna Henrichs

Director of Licensing and Branding
Nebraska Huskers

Resource Center

Delve into the latest NIL headlines, get familiar with the terms that drive the industry, and read up on the future of NIL.

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