Collegiate NIL Group
Create player + team co-branded products
Who We Are
The Brandr Group works with brands to leverage Student-Athlete Name, Image, and Likeness utilizing group rights in conjunction with University intellectual property to maximize the value of their collegiate sports marketing initiatives.
How Does it Work?
We work with University licensee partners to layer on player rights in a co-branded capacity.
We help establish fair market value royalty rate structures for our group rights programs at each University.
Licensees submit NIL co-branded designs to TBG for approval on behalf of the athletes, and submits the designs to the Universities for approval of their IP.
Licensees report royalties for player usage to TBG and to University licensor for University IP. TBG collects and handles payments for the athletes.