The Brandr Group (TBG) 
Ponte Vedra Beach, FL
 

The Brandr Group is a brand management, marketing, and licensing agency with broad experience and expertise in sports. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes, and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. The TBG team has decades of collective management experience for some of the world's largest brands. 

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When it comes to licensing, The Brandr Group manages and administers the group rights licensing program on behalf of active professional athletes, developing business through group player rights in college for the NFL Players Association (NFLPA), National Basketball Players Association (NBPA), and Major League Baseball Players Association (MLBPA). With years of experience in group rights licensing, we were uniquely positioned to quickly become the industry-leading agency in Student-Athlete group rights for college. This program is a new and exciting opportunity for Student-Athletes to monetize their name, image, and likeness in conjunction with University/intellectual property through sponsorship and licensing deals involving multiple Student-Athletes.

 

About the Opportunity 
The Brandr Group (TBG) is seeking an experienced sports marketing and sales leader to create customized, co-branded athlete-endorsement campaigns for entities that wish to leverage Student-Athlete NIL for marketing purposes. The ideal candidate must be willing to work in an entrepreneurial environment and embrace the opportunity to help “write the playbook “for an emerging industry. 7-10 years of sponsorship sales and/or athlete-endorsement sales experience is preferred. With the Corporate Headquarters in Ponte Vedra Beach, this position has the potential to work remotely. This position will report to the Vice President of Sales. 
 
Responsibilities​​​

• Pursue, negotiate and secure new group rights marketing packages across TBG's entire portfolio of University affiliates​​

  • Emphasis on large, multi-school deals with national brands ​

  • TBG's rights program also includes alumni group rights programs at select Universities

  • Emphasis on extending NIL opportunities beyond "marquee" programs (Football & Men's Basketball) to support all student-athletes in TBG's program

• "Own" key, high-yield sales categories as assigned. Responsible for all research, prospecting, and sales efforts within given categories ​

• Collaborate with TBG leadership to establish and maintain fair market value for student-athlete active-use activations

• Work with TBG internal activation and fulfillment team to ensure campaign execution 

  • Confirm approval from University Compliance, Athletics, and participating student-athletes 

  • Work with TBG activation coordinators to provide proof of performance

  • Support Finance Division on payment confirmation and auditing as needed

• Work with TBG Licensing Team to drive collaborative deals and maximize value​

• Other duties as assigned by TBG Leadership