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What We Do
We specialize in developing co-branded college business using group player rights.
Licensing
We work with licensees to create and market co-branded college products utilizing group licensing rights.
Sponsorship
We position brands to leverage Student-Athlete Name, Image, and Likeness in conjunction with University intellectual property to maximize the value of their collegiate sports marketing initiatives.
Media
We create player-driven content featuring college storytelling and analysis by professional athletes.
We put branding expertise and a broad base of sports industry experience to work for our partners and clients.
about us
Group Rights Partners & Affiliates
clients
Team
Our Team
Wesley Haynes
President & Founder
wesley.haynes@tbgusa.com
UNIVERSITY RELATIONS
Paul Pogge
EVP, University Relations & Strategy
paul.pogge@tbgusa.com
Rick Perko
VP, Program Development
rick.perko@tbgusa.com
Dan Barrett
EVP, Regional & Local Partnerships
dan.barrett@tbgusa.com
Hunter Haynes
VP, Group Rights Development
hunter.haynes@tbgusa.com
LICENSING
Riley Haynes
VP, Licensing
riley.haynes@tbgusa.com
Kathleen Melvin
Senior Manager, Licensing Operations
kathleen.melvin@tbgusa.com
Ryan Moss
VP, Licensing
ryan.moss@tbgusa.com
Kelli Podany
Licensing Specialist
kelli.podany@tbgusa.com
Jim Neish
Licensing & Business Development
jim.neish@tbgusa.com
SALES & PARTNERSHIPS
Grayson Farrar
VP, National Sales
grayson.farrar@tbgusa.com
Chris Marciani
Director, National Sales
chris.marciani@tbgusa.com
Lee Bushkell
Media & Digital Lead
lee.bushkell@tbgusa.com
Roger Jones
Director, National Sales
roger.jones@tbgusa.com
Ashley Kerns
Director, Athlete Relations
ashley.kerns@tbgusa.com
OPERATIONS
Len Stachitas
Chief Administrative Officer
len.stachitas@tbgusa.com
Rachel Maruno
Director of Operations
rachel.maruno@tbgusa.com
Tanner Marzullo
Manager, Operations
tanner.marzullo@tbgusa.com
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